As a national training provider for electrical and plumbing apprenticeships, JTL needed to attract a consistent, high volume of quality candidates that they could put through their apprenticeship scheme.
They had previously relied on traditional marketing, however this were no longer proving effective in appealing to a younger target audience.
They also noticed that employers, who were usually responsive to traditional marketing were now using new forms of media to find a suitable training provider.
Although positioned as one of the top 3 work based learning providers in the country, many people in the industry hadn’t heard of them.
Firstly we evaluated their current marketing activities to identify if we could save them money by re-allocating a proportion of their marketing budget to Search Engine Optimisation.
From that, we worked alongside their web design agency to develop a new website and provide recommendations on how to improve their web design and copy, so that when visitors landed on the site they were presented with a great experience.
We implemented a SEO campaign working on improving their national and local keyword rankings, to start driving more relevant website traffic to the site.
JTL have gone from struggling to generate enquires to having to take on more staff in order to deal with the abundance of new apprenticeship applications and employer enquiries. Nice problem to have!
have a look at what our clients have to say
"If you have ever wondered how to get to number 1 on Google or worked with an SEO company that has let you down before….then you haven’t worked with Charlie and his team at Finetune. SUPERB service, friendly, transparent and clear explanations."
Mark Sean Elliott
Managing Director, Sparks4Growth
"We hired Finetune at the beginning of the year, to help us with our Search Engine Optimisation. We have been delighted with the results! We now get far more visitors to our website and we are showing up on the first page of Google for a number of keywords. This has resulted in a noticeable increase in website enquirers. Couldn’t be happier and will continue to use Finetune in the foreseeable future."
Mitchell Ling
Co-founder, The Fully Bookers
"I’ve worked with Finetune on many SEO projects and they have always delivered quality work, on time and with a personal approach. I would happily recommend Finetune if you’re looking for a reliable, professional and up-to-date SEO provider."
Rachael Dines
Co-Founder, Shake it Up Creative
Charles and the Finetune gang helped me get my blog from a few hundred visits a month to 5000. Traffic is cool, but what about monetization? Well they helped us get an affiliate article for a very well known company rank tremendously well and it is still paying off month after month. SEO results don't come overnight, but if you're going to do it look no further!
Robert Neckelius
Owner at Robert Neckelius
Working with Fine Tune Digital was an amazing experience. I had several consultancy calls and each one was jam packed with useful advice. They really know their stuff and I look forward to working with them again!
Jeffrey Tung
Managing Director at Brand Featured
Great experience with the team at FineTune. They helped us on a consulting basis for our own site and optimising our SEO content. Found their written SEO guides to be invaluable for staff training along with their knowledge of the space being second to none
Viren Samani
Creative and Commercial Founder at One Global Studio
It was tough finding someone we can trust who could deliver, and after our initial research we decided to go for Finetune. I can recommend them, the results they achieved for was nothing short of incredible. We now get multiple people coming to us, instead of us going to them. Thank you!
Lova Kremer
Chief Operating Officer at Lightning Video Editors
Great service, working with FineTune for a month to help market my site and they did a 'fine' job with it. Thanks a lot guys, I will definitely use them again.
Kurt Henderson
"If you have ever wondered how to get to number 1 on Google or worked with an SEO company that has let you down before….then you haven’t worked with Charlie and his team at Finetune. SUPERB service, friendly, transparent and clear explanations."
Mark Sean Elliott
Managing Director, Sparks4Growth
"We hired Finetune at the beginning of the year, to help us with our Search Engine Optimisation. We have been delighted with the results! We now get far more visitors to our website and we are showing up on the first page of Google for a number of keywords. This has resulted in a noticeable increase in website enquirers. Couldn’t be happier and will continue to use Finetune in the foreseeable future."
Mitchell Ling
Co-founder, The Fully Bookers
"I’ve worked with Finetune on many SEO projects and they have always delivered quality work, on time and with a personal approach. I would happily recommend Finetune if you’re looking for a reliable, professional and up-to-date SEO provider."
Rachael Dines
Co-Founder, Shake it Up Creative
Charles and the Finetune gang helped me get my blog from a few hundred visits a month to 5000. Traffic is cool, but what about monetization? Well they helped us get an affiliate article for a very well known company rank tremendously well and it is still paying off month after month. SEO results don't come overnight, but if you're going to do it look no further!
Robert Neckelius
Owner at Robert Neckelius
Working with Fine Tune Digital was an amazing experience. I had several consultancy calls and each one was jam packed with useful advice. They really know their stuff and I look forward to working with them again!
Jeffrey Tung
Managing Director at Brand Featured
Great experience with the team at FineTune. They helped us on a consulting basis for our own site and optimising our SEO content. Found their written SEO guides to be invaluable for staff training along with their knowledge of the space being second to none
Viren Samani
Creative and Commercial Founder at One Global Studio
It was tough finding someone we can trust who could deliver, and after our initial research we decided to go for Finetune. I can recommend them, the results they achieved for was nothing short of incredible. We now get multiple people coming to us, instead of us going to them. Thank you!
Lova Kremer
Chief Operating Officer at Lightning Video Editors
Great service, working with FineTune for a month to help market my site and they did a 'fine' job with it. Thanks a lot guys, I will definitely use them again.
Kurt Henderson
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Our SEO experts will drive local traffic to your website and increase search engine rankings.
Our SEO experts will drive local traffic to your website and increase search engine rankings.
Our SEO experts will drive local traffic to your website and increase search engine rankings.
Our SEO experts will drive local traffic to your website and increase search engine rankings.
